Meet Our Team

Our Team, who take pride in being hands-on with all of our athletes, agents and customers,
have over 75 years experience in the industry. 

Peter Luukko

Chairman

Mr. Luukko brings over 35 years of experience in the sports management and marketing industries to SSM.

He currently serves as Executive Chairman of the Florida Panthers, a National Hockey League (“NHL”) franchise which he joined in February 2015. During his first year with the team, working with ownership and team management, Mr Luukko has helped the franchise significantly improve business operations in tandem with their "on ice" performance. 

Prior to joining the Florida Panthers, he was President and COO of Comcast-Spectacor where he was responsible for the creation of new business opportunities in facility management, sports ownership, ticketing, and food and concessions operations. He also oversaw all operations of the Philadelphia Flyers NHL franchise, and served as a member of the NHL’s Board of Governors. 

In addition to his business accomplishments, under Mr. Luukko’s leadership, Comcast-Spectacor helped the City of Philadelphia garner national attention and awareness by attracting several high-profile events, including the 2000 Republican National Convention, the 2000 NCAA Women’s Final Four, the 2001 NCAA Men’s East Regionals, the 2001 and 2002 X-Games, the 2002 NBA All-Star Weekend, the 2008 U.S. Olympic Team Trials for Gymnastics, the 2011 NCAA Wrestling Championships, the 2014 NCAA Frozen Four, and numerous other sports and entertainment events. He worked for Comcast-Spectacor for 28 years. Prior to becoming President and COO, he served as President of The Spectrum, Vice President of Spectacor Management Group’s Western Region, Assistant General Manager of the Providence Civic Center, and Director of Marketing for the New Haven Coliseum. A recognized leader in the facility management industry, Mr. Luukko received the City of Hope's Tri-State Labor Award in 2000. He also received the prestigious Harold J. VanderZwaag Distinguished Alumnus Award from the Sports Management Program of the University of Massachusetts in 2002 for his accomplishments in the field of sports management. 

He currently serves on the Boards of Directors for the Fort Lauderdale Chamber of Congress, Operation Lift Hope, and the Ed Snider Youth Hockey Foundation, and serves as an Orange Bowl Committee Member. Mr. Luukko is a hockey player, hockey coach, and hockey parent. He is a graduate of the University of Massachusetts. He and his wife Casey are the proud parents of three children, Nick, Dana, and Max. Peter’s son Nick was drafted by the Flyers in the sixth round of the 2010 NHL Entry Draft.


Pat Waters

President & CEO

Mr. Waters brings 20+ years of executive-level sports marketing and management experience to SSM. Prior to joining SSM as President and CEO in 2002, he served in a variety of management and senior executive roles for BC Sports, a $40M+ sports marketing and collectibles company with 35 locations. These roles included district manager, regional manager and Chief Operating Officer. Pat’s industry experience spans all major professional sports leagues, specialty sports, hundreds of current and retired professional athletes domestically and globally, Hall of Fame athletes, and thousands of athlete-related experiences and events. He is active in his local community, serving on two non-profit Boards of Directors, and holds a Bachelor of Science degree from West Virginia University.

Email:  Pat.Waters@strategicsports.com


Pete Kelly

Vice President, Sales & Business Development

Mr. Kelly brings 20+ years of sports marketing and merchandising experience to SSM, including working with hundreds of current and retired professional athletes, and producing thousands of athlete related experiences and events. He also has 20+ years of C-Level business-to-business sales, business development, licensing, merchandising, and programmatic sales experience across all professional sports leagues, and specialty sports. Prior to joining SSM in March 2016, Pete served as the Director of New Business Development for the Major League Baseball Player Alumni Association for four years. Pete also served as the Vice President of Sales for Steiner Sports, where he worked for 13 years. Steiner specializes in athlete appearances, and the production of authentic sports-related collectibles for corporations, retailers, and collectors. Mr. Kelly holds a Bachelor of Arts degree from Iona College

Email: Pete.Kelly@strategicsports.com